Small tests, huge wins: master agile marketing in 10 minutes

Without scrambling to meet endless deadlines.

In the latest Predictable B2B Success podcast episode, I speak with Pete Steege, founder of B2B Clarity and author of "On Purpose: The CEO's Guide to Marketing with Meaning."

We explore how authentic marketing isn't just something you do—it's part of who you are. Pete shares his journey from corporate marketing to helping "accidental CEOs" discover their true story and create meaningful connections with customers.

Key Takeaways:

• Marketing success requires three core elements: authenticity in storytelling, intentional focus on key initiatives, and genuine generosity in helping customers before the sale.

• Technical founders often struggle with marketing because they focus on product features instead of customer benefits—the key is translating complex stories into customer-centric value propositions.

• Content creation should follow a systematic monthly cycle. Instead of rushing to meet weekly deadlines, focus on 3-5 valuable pieces around a single topic.

• In the age of AI, meaningful content needs both utility and beauty—companies must focus on authentic storytelling that stands out from AI-generated noise.

• The paradox of successful marketing lies in generosity—the more value you give away freely, the more attractive you become to potential customers.

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I’d love to hear from you. Let me know if you found this helpful.

Till next time,

Cheers,

Vinay.

P.S: Check out “The B2B Tech Leaders Blueprint

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